Overview:

Using social media tools such as Facebook, Twitter, and Blogs has become an effective way to expand reach, foster engagement, promote discussion and build relationships with citizens. Social media and other emerging communication technologies are used as a channel for the two-way form of communication which enables the government to be more active in its relationship with the citizens thereby increasing the speed and frequency of public engagement.
Social Media can:

• Increase citizen access to government
• Facilitate interactive communication
• Encourage active participation in the government decision making process
• Promoting the use of service by personalizing the messages and can target to particular audiences based on the nature of the service
• Increase the level of trust in government
• Identify trends before take off

4.42.1 Twitter
4.42.2 RSS
4.42.3 Facebook
4.42.4 Discussion Forums
4.42.5 Blogs

---